Tools include the promotion business conventions and trade exhibitions, sales incentives, advertising cooperation, trade wages, free merchandise and training assistance. Campaign sales goals requires the determination of election equipment, development, test and the evil spirit preliminary ¬ sanaan sales promotion programs, and evaluate the results. Conventions and trade exhibitions held by industry associations. Companies that sell products or services purchased showrooms (stand) to demonstrate and display their products at the trade exhibition. Gaikindo its members are often facilitated by making the exhibition, shown in Figure 1:12. Similarly, as the market leader Solahart water heater strategy is the main exhibition can be as meeting with consumers and can give detailed explanation.
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